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A.M. Leonard Implementation of Thanx Media’s Site Search Solution, Hawk Search, Enhances Customer Usability

CHICAGO, Ill. - September 17, 2013 -- A.M. Leonard, Inc., a leading provider of Horticultural Tools and Supplies, has seen a steady growth in site commerce due to the implementation of Thanx Media’s Hawk Search. The scalable and flexible software solution is used to power A.M. Leonard’s Ecommerce site search to improve overall customer experience.

“There are two ways to increase online revenue,” explained Neil Roble, Director of Marketing for A.M. Leonard. “You can either drive more traffic or you can do more with the traffic you already have. Our focus is on providing a better customer experience and we know sales will increase if we help people find the right products faster.”

Roble partnered with Thanx Media prior to joining A.M. Leonard. “I knew from previous engagements with Thanx Media,” continued Roble, “that the team is easy to work with, knowledgeable, and forward thinking. This made us confident that we’d see dramatic results by using their site search services.  After the recent agreement was finalized, the Thanx Media team completed the implementation in less than a month. ”
 
A.M. Leonard experienced positive results immediately and within that first month reported an increase of $2.00 per visitor who used the site search feature. They were also pleased to see an increase in conversion rates during a time of year in which conversion rates typically decline for them.

“We have a great selection of products,” continued Roble, “which can be both awesome and intimidating. Before implementing Hawk Search it was a challenge for our customers to figure out which product was best for them. Now they can easily narrow their results based on things like brand, technical capability, and price.”

 “We look forward to seeing the numbers grow even more after A.M. Leonard implements the faceted navigation experience site wide,” said Paul Matker, Thanx Media CEO.

Visit the Thanx Media team to learn more about Hawk Search at shop.org 2013. They will be located in booth 539, Lakeside Center at McCormick Place, Chicago, IL September 30-October 2, 2013.
 
About Thanx Media
Thanx Media is an enterprise technology company delivering cutting edge solutions that enable businesses to harness the power of data.  Powering over 300 sites, Hawk Search, a Thanx Media product, a scalable and flexible software solution that transforms site search and merchandising into a Customer Experience Management platform. In addition to site search, Thanx Media provides data collection and product data management solutions that enable businesses to deliver the best customer ecommerce experience possible. Thanx Media is privately held. For more information, visit www.thanxmedia.com.

About A.M. Leonard, Inc.
In 1885, Ashbel Merrel Leonard started a nursery as a hobby in his backyard in Piqua, Ohio. By 1912 he and his sons established A.M. Leonard & Sons as a nursery/landscaping service. Today, the company continues in the family tradition with Howard's grandson, Greg Stephens, serving as president. Serving landscapers, growers, arborists and gardeners out of a state-of-the-art facility in Piqua, Ohio, A.M. Leonard is considered the leader in the horticultural tool business. At A.M. Leonard, we continue to make customer satisfaction our top priority.

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