Elements of E-Commerce | Affiliate Marketing Basics

September 22, 2017By Vin PrasadBlog No Comments

  Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Affiliate Marketing? Affiliate marketing uses a third-party website (or other platform) to give buyers information about products and/or links to actually buy the product. Think … Read More

The Elements of E-Commerce | Paid Digital Marketing Using Display Advertising

September 19, 2017By Jennon HoffmannBlog No Comments

Paid Digital Marketing Using Display Advertising Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Banner ads, wallpaper ads (visuals that take over the whole webpage), pop-ups—you know, and maybe hate, all of these things. These are … Read More

Elements of E-Commerce | Part I: Influencer Marketing

September 1, 2017By Vin PrasadBlog No Comments

Elements of E-Commerce: Influencer Marketing Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Influencer Marketing? Influencer marketing uses individuals to spread the word about a company’s products and services. Influencers are people who are … Read More

The New Face of Business & Winning the Millennial B2B Buyer

August 24, 2017By txmediaBlog No Comments

Millennials already play a key role in B2B purchasing processes at their companies. According to the study “The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing,” 73% of Millennials are already involved in overall decision-making processes; those responsibilities will only continue to increase as Millennials become more experienced players. By 2025, Millennials … Read More

Email Re-Marketing: Conquering the Cart Abandonment Challenge

August 21, 2017By txmediaBlog No Comments

Eighty-eight percent (88%) of online consumers abandon items in shopping carts, according to research by Forrester. This mess of almost-shoppers results in $18 billion of lost revenue annually. How does a company even begin to wade through the chaos of all those abandoned carts and turn any into sales? By learning why shoppers abandon their … Read More