Hawk Search, a product of Thanx Media, Releases New Feature to Site Search Results based on Visitor Demographics
Chicago, IL, February 4, 2014 --
The most recent upgrade to the feature rich Hawk Search platform from enterprise technology company Thanx Media, enables brands to target site search results with exceptional precision based on pre-determined variables.
Visitor Targets is defined as marketing that targets a specific group of visitors based on user defined categories such as location, device used, and source
. It is widely used in PPC (Pay-per-Click) campaigns and is particularly important for mobile search. The benefits include:
Increased overall conversions as a result of targeted messaging
Relevant product placement
Hawk Search technology will deliver highly personalized results and enables merchandisers to dynamically optimize their customer experience. The new Visitor Targets functionality allows businesses to display custom banners and trigger merchandising rules based on location and source of a visit and other retailer defined categories within milliseconds. These sources include traffic from email or paid search campaigns, browser, device, and custom parameters.
“We think Visitor Targets will be one of the most exciting developments in site search technology in 2014,” says Paul Matker, Thanx Media CEO. “At Thanx, we’re constantly innovating to improve existing functionality and continuously adding new features that will increase conversions and help drive more revenue for our clients. For instance, Hawk Search will allow an online retailer to display winter coats to people in Chicago and short sleeve shirts to people in Florida during the cold weather months; even banners can be customized according to customer parameters.”
For more information or a demo on Hawk Search and its enhanced site search abilities, feel free to reach out to Thanx Media or visit the Hawk Search website at www.hawksearch.com
About Thanx Media
Thanx Media is an enterprise technology company delivering cutting edge solutions that enable businesses to harness the power of data. Powering over 300 sites, Hawk Search, a Thanx Media product, a scalable and flexible software solution that transforms site search and merchandising into a Customer Experience Management platform. In addition to site search, Thanx Media provides data collection and product data management solutions that enable businesses to deliver the best customer ecommerce experience possible. Thanx Media is privately held. For more information, visit www.thanxmedia.com
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