When it comes to content, retailers are recognizing that they need to do more than just describe the products they sell. They need to educate, inspire and differentiate with their content. Savvy shoppers are looking for trusted sources of information to help them make informed purchase decisions.

Read more at:
http://www.retailtouchpoints.com/cross-channel-strategies/2913-retailers-drive-sales-using-content-as-a-competitive-advantage

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