ENDECA OPTIMIZATION
Amadesa + Endeca : A Dynamic Duo packs a punch
Customers utilizing Endeca's best-of-breed search and navigation engine can now achieve endless personalization. Optimize search relevance ranking, test merchandising rules, and provide automatic product recommendations.
A/B Search Relevance Testing
A/B testing is the baseline product every customer should be utilizing on their site and is the fastest way to determine which elements resonate best with their traffic. Paired with Endeca, incremental changes can be made that provide dramatic results. Full reporting can measure these results to allow ongoing optimization.
Example: Test three search relevance algorithms against a control
Also, you can:
- Compare Dynamic Merchandising performance
- Test Landing Page and Content Spotlighting effectiveness
- Run unlimited tests simultaneously
- Configure a single element, multiple elements on a page or the whole page
- Reuse tags &mdash tag once and test forever
- Preview your versions and lay out before setting live
- Identify winning content for each test created
Behavioral Targeting
for Search and Merchandising
Behavioral Targeting (BT) algorithm personalizes Endeca search relevance strategies, Dynamic Merchandising rules, and Content Spotlighting elements for visitors based upon their real-time behaviors. BT analyzes hundreds of data elements to learn which upsell, landing page or search result list is most compelling for each individual. By automatically matching the best result to each visitor, BT can have a dramatic affect on conversions and engagement.
Example: Based on real-time behavior, a customer is given the best performing algorithm for their profile
You can:
- Provide high performing variations for your users
- Proactively learn in real time as visitor behavior and activity patterns emerge
- Compare the performance against the control to verify results
Integrated by Thanx Media
Both hailing from Chicago, Illinois, Thanx Media and Amadesa were destined to partner up, bringing customers an outstanding set of effective and complementary e-commerce solutions.
As part of Thanx Media's Deliver Commerce Framework, the Customer Experience Suite provides companies with unique customization tools to boost revenues.
