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July 27, 2017 by Mike Matker

“In the Moment” Personalization: What Mobile Shoppers Want

It’s time to move a step beyond personalized promotional emails. Targeting and location-based personalization on mobile phones is now possible, and this technology gives retailers a new ability to be present for a customer’s “in the moment” need or want. The Personalization Features Your Customers Want In-Store Accenture research finds that 60% of shoppers want to […]

July 24, 2017 by Mike Matker

5 Ways Customer Experience Impacts the B2B Bottom Line

B2B companies are seeing the impact of happy online customers—repeat web business has been key to growing sales. For example, industrial supply giant Grainger has found that an easy, well-designed online shopping experience can triple sales by existing customers. A Gartner survey confirms that “Customer Experience is the New Battlefield.” Eighty-nine percent (89%) of companies […]

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