Tag: e-commerce

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Elements of E-Commerce | Referral Marketing: Part 1

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. […]

E-commerce Data Analytics: Do You Know What You’re Looking For?

Data analysis is becoming the center of successful and targeted e-commerce. Customers using websites, email and social media platforms give B2B and B2C e-retailers more information than was ever available for in-person sales. There is a way to use this data to strengthen focus on the strongest markets—for example, using predictive analysis tools Dell was […]

E-commerce Challenges for B2B and B2C Firms

The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

Part 3 | Source B2B E-Commerce Talent Creatively

Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]

5 Tips to Find and Win the Micro-Moments

Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]

Considering a New E-Commerce Platform? 5 Must-Ask Questions

Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]

Are B2B Buyers and B2C Shoppers Different?

The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]