Tag: elements of e-commerce

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Elements of E-Commerce: Social Commerce

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Social Commerce? Social commerce (short-hand: s-commerce) is e-commerce that relies on user recommendations and peer-to-peer interactions to advertise and sell products. It taps into the excitement […]

Elements of E-Commerce | Referral Marketing: Part 1

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. […]

Elements of E-Commerce | Affiliate Marketing Basics

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Affiliate Marketing? Affiliate marketing uses a third-party website (or other platform) to give buyers information about products and/or links to actually buy the product. Think a […]

Paid Digital Marketing Part II: Using Display Advertising

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Banner ads, wallpaper ads (visuals that take over the whole webpage), pop-ups—you know, and maybe hate, all of these things. These are display advertisements and in this post […]

Email Marketing Part II: Automation & Data Analysis

In the first part of our email-marketing discussion we outlined how to create personalized and interactive emails to engage consumers. But how do you achieve personalized subject headings for each reader or send emails in response to an individual consumer’s behavior? You need tech that automates these functions and gathers and analyzes data on customer demographics […]

Elements of E-Commerce | Email Marketing: Personalization

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re diving into modern email marketing. Emails are some of the strongest marketing tools available—email is 40 times as effective at engaging customers compared to social media. […]