In the first part of our email-marketing discussion we outlined how to create personalized and interactive emails to engage consumers. But how do you achieve personalized subject headings for each reader or send emails in response to an individual consumer’s behavior? You need tech that automates these functions and gathers and analyzes data on customer demographics […]
Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re diving into modern email marketing. Emails are some of the strongest marketing tools available—email is 40 times as effective at engaging customers compared to social media. […]
Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]
In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]
It’s time to move a step beyond personalized promotional emails. Targeting and location-based personalization on mobile phones is now possible, and this technology gives retailers a new ability to be present for a customer’s “in the moment” need or want. The Personalization Features Your Customers Want In-Store Accenture research finds that 60% of shoppers want to […]
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