Thanx Media, an enterprise solutions company that focuses on providing integrated solutions for B2B and B2C online retailers, and search engine giant, Google, have announced a partnership in which Thanx Media will be a Google Enterprise Authorized Reseller of Google Commerce Search (GCS), Google’s Commerce site search and merchandising technology. While Thanx Media will offer Google Commerce Search to any size business, they will put an emphasis on the small and medium sized businesses. Thanx Media increases its solutions portfolio and provides another avenue for new customers to drive a proven site search experience.
With hundreds of customers and over 50 combined years of searchandising experience, Thanx Media is well positioned to sell, manage and service current and future GCS customers. Through their Managed Google Commerce Search, Thanx Media will provide an individualized evaluation, rapid implementation and a dedicated support team to ensure long-term success using GCS. For those who already utilize GCS, Thanx Media will provide a full spectrum of professional support services before, during and after the implementation.
Thanx Media’s SMB Google Commerce Search solution will allow them to tailor the current GCS technology based on the individual customer’s size and needs. This solution is available to companies who may not be able to justify Google Commerce Search’s traditional model given their current catalog size and number of yearly queries. For instance, a company who has roughly 25,000 items (products) indexed and generates in the neighborhood of 1 million queries a year knows they need the search power Google provides, but wouldn’t be able to justify it, given the traditional models size. Thanx Media’s SMB Google Commerce Search solution will provide these customers with a more compelling packaging of the Google technology and related services.
Says Matt Eichner, Google’s General Manager of Enterprise Search, “Google is excited to announce this partnership with Thanx Media. Thanx has a great reputation, offering compelling solutions to medium-sized retailers that we feel will be enhanced with our state-of-the-art commerce searchandising cloud technology. We believe Thanx Media has the talent to make larger customers successful, and we look forward to working with Thanx and its many customers to increase their eCommerce site sales.”
With growing companies opting to rent software technologies instead of buying them outright, Software-as-a-Service (SaaS) models have become ever more popular over the last several years. As a result of this shift in industry practices, competition between vendors has increased dramatically over the same period, leading to more mergers and partnerships in order to provide customers with the best solutions possible.
“One of the most exciting things about the eCommerce industry is the innovation and evolution of what’s happening throughout the industry and trying to predict where it’s headed. More specifically, it’s the ability to keep your ear on what the customer is looking for in their business and then developing the software yourself, or finding the right partnership and tailoring it to your customers needs, as we’ve done here with Google and our tailored Google Commerce Search solutions,” Paul Matker CEO of Thanx Media says.
This desire for having not just the ultimate user experience, but having it be better than the competition is especially true for businesses that operate online, where their website is the biggest asset they have. The decision is made even more important given the simplicity of visiting competitor websites with similar content.
Search is a huge aspect of this experience and for some sites it is their main salesperson. The integration of Thanx Media’s industry knowledge and reputation combined with Google’s search expertise will be just what a growing business wants, and needs to drive more revenue.