Tilly’s, a prominent specialty retailer in the action sports industry, has partnered with Thanx Media to host and manage their Oracle Endeca implementation. Thanx Media, a leading provider of integrated site search solutions for online retailers, worked closely with the retailer to select and implement the best solution to meet their goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Chris Brown, Senior Merchandise Manager of eCommerce at Tilly’s, led the initiative to replace the legacy site search engine. His objective was to find a solution that could be integrated into the existing website infrastructure. The decision is in response to a need for increased conversions and decreased bounce rates for visitors using site search. “We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” explained Brown. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

The legacy site search engine comes as part of this platform, but Brown wanted a new solution that:

  • Delivers relevant search results
  • Provides consistent and useful navigation within site search
  • Includes proven tools to merchandise search results pages and promote products

“Endeca has been in place for under a month,” continues Brown, “and we’re already seeing significant increases in conversions and a major decrease in bounce rates.” Since the implementation was complete in less than two months, the Tilly’s team was able to focus on existing data attributes used within Oracle Endeca’s guided navigation feature.

“The team at Tilly’s was fantastic to work with,” says Paul Matker, Thanx Media, CEO “and we’re extremely happy that they’re able to take advantage of existing data attributes to be used within Oracle Endeca’s guided navigation feature.”

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