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Tilly’s Clothing, Shoes, Accessories has Partnered with Thanx Media to Improve Site Search Conversion Rates with Oracle Endeca.

CHICAGO, Ill. - September 24, 2013 -- Tilly’s, a prominent specialty retailer in the action sports industry, has partnered with Thanx Media to host and manage their Oracle Endeca implementation. Thanx Media, a leading provider of integrated site search solutions for online retailers, worked closely with the retailer to select and implement the best solution to meet their goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Chris Brown, Senior Merchandise Manager of eCommerce at Tilly’s, led the initiative to replace the legacy site search engine. His objective was to find a solution that could be integrated into the existing website infrastructure.  The decision is in response to a need for increased conversions and decreased bounce rates for visitors using site search.  “We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” explained Brown. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

The legacy site search engine comes as part of this platform, but Brown wanted a new solution that:
  • Delivers relevant search results
  • Provides consistent and useful navigation within site search
  • Includes proven tools to merchandise search results pages and promote products
“Endeca has been in place for under a month,” continues Brown, “and we’re already seeing significant increases in conversions and a major decrease in bounce rates.” Since the implementation was complete in less than two months, the Tilly’s team was able to focus on existing data attributes used within Oracle Endeca’s guided navigation feature.

“The team at Tilly’s was fantastic to work with,” says Paul Matker, Thanx Media, CEO “and we’re extremely happy that they’re able to take advantage of existing data attributes to be used within Oracle Endeca’s guided navigation feature.”

Visit the Thanx Media team to learn more about Oracle Endeca Hosting and Managed Services this year at shop.org2013. They will be located in Booth 539, Lakeside Center at McCormick Place, Chicago, IL September 30-October 2, 2013. 
 
 
About Thanx Media
Thanx Media is an enterprise technology company delivering scalable and flexible software solutions that transform site search and merchandising into a Customer Experience Management platform. Since 2005 Thanx Media has been a VAR (value-added-reseller) for Oracle’s Endeca site search platform. The Thanx Media team has over 50 years of combined Endeca experience. Thanx Media is Oracle Endeca’s Nationwide No. 1 Reseller and exclusive SaaS reseller. To learn more visit www.thanxmedia.com.

About Tilly’s
Tilly's is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. We opened our first store in Southern California in 1982 and have grown to 185 stores in 31 states. Tilly's offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries available both in stores and online at tillys.com. Our knowledge of ever-evolving trends and our access to the most popular brands allows us to have an unparalleled assortment of merchandise. Our selection and the look and feel of our stores are distinct and create a shopping experience that is unique, creative and fun.

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