FACETED SITE SEARCH
To Engage Shoppers
What is it?
When a visitor uses your search box to look for products or content, Faceted Site Search controls what gets returned and what is relevant to the visitor. Relevance is determined by how advanced your site search technology is. Modern technology allows more than just bringing a list of items back. Providing facets and filtering options allows for discovery through large product catalogs. Machine learning, e-merchandising, and personalization can drive search results that are tailored for that exact visitor.
When do I need it?
If your own site search results make you scratch your head, there is room for improvement. If you can’t explain or even control why search results are coming back, improved business user tools exist to satisfy your needs.
What does it cost?
There are options depending on your short-term and long-term goals.
- If replatforming your e-commerce site is not on the horizon, a site search solution can plug into your existing e-commerce system and provide a quick fix.
- If you are looking to replatform, ensure your new e-commerce platform has modern site search functionality.