MOBILE / RESPONSIVE
To Engage Shoppers
What is it?
Shoppers engage with your site on a variety of devices—smartphones, computers, and tablets. The key is making sure the customer experience is consistent and complete, no matter what the device. Responsive Design is a great approach to providing a unified customer experience and also keeping maintenance costs down since there is one code base. One negative with Responsive Design has been speed and performance, but code improvements and using modern e-commerce accelerators have made this approach a long-term solution.
When do I need it?
If you have a mobile vendor that hinders the growth of your site, look at utilizing Responsive Design to future proof yourself. This prevents having vastly different customer experiences depending on which device is used.
If you don’t have a mobile optimized site yet, this should be one of your key initiatives to modernize your site.
What does it cost?
There are options depending on your short-term and long-term goals.
- There are solutions that can be rapidly deployed to provide a band-aid approach. If you do lack resources or are under time contraints, this is an avenue to explore.
- A long-term goal would involve redesigning your site to make it responsive. This doesn’t require an e-commerce replatform, but it is something to consider, especially if you are lacking other features that can impact the customer experience.