PERSONALIZATION

To Engage Shoppers

What is it?

When a visitor lands on your site, how much do you know about that person? You might know some demographic information such as gender and age if the visitor is an existing customer. If not, a visitor’s actions on your site can help define what type of customer he or she is. All this information can be understood to deliver a tailored, unique experience. Personalization can affect what content is shown, how search results are ranked, and what products to recommend.

When do I need it?

When you have a handle on what type of customers you target and what experience you want them to have, look to enable Personalization on your site. It can differentiate your site from your competitors' sites since the customer experience can be focused versus a general customer experience for all types of visitors.

What does it cost?

There are options depending on your short-term and long-term goals.

- If you have specific personalization requests that your e-commerce site cannot do today, we would love to talk about how we can create the customer experience you want.

- If you do look to replatform your e-commerce engine, make sure Personalization is a key requirement. Since it can affect every part of the customer experience, Personalization needs to be an integral feature discussed early in the implementation process.

Next Step?