RICH MEDIA & CONTENT
To Engage Shoppers
What is it?
"Content is king" is true when it comes to driving a complete shopping experience. Accurate product descriptions, rich product photos, and detailed specifications help push a shopper to convert. However, with manufacturers distributing standard content to all their online retailers, there is a high chance of duplicate content throughout a site. Google and other search engines continue to look for sites with relevant content. These sites become leaders in their space and the go-to authoritative site. Unique and effective content can help establish a valuable and authoritative site.
Achieving and maintaining rich media and effective product content is possible through a combination of technology and services. A Product Information Management (PIM) system that can help provide one version of the truth for your product data.
When do I need it?
If maintaining product content becomes overwhelming, we can help determine how to scale these efforts. Another typical situation is when there are many competitors with the exact same product content and a product content strategy is needed to differentiate.
What does it cost?
Budget is the main limiting factor. We work with your team to understand your short-term and long-term goals, and find a combination of technology and services that will match your needs and budget.