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Search Engine Friendly URL's

Oracle Endeca’s Search Engine Marketing (SEM) technology provides a proven method for accelerating the optimization of websites and improving natural search results. The technology automates the process of exposing your content to Web search engines in a highly consumable and search engine friendly format.

Search Engine Marketing (SEM) Module Features & Benefits:

URL Optimization Chicago_Office_35

  • Automated inclusion of descriptive keywords into the URL.
  • Simplify URLS
    • Remove dynamic parameters from the URL – create human and search engine readable URLs.
    • Avoid duplicate content – implement keyword sort strategy to verify keywords and parameters are presented in a consistent order regardless of navigation path.
    • Compress URLs – shorten URL strings making them more search engine friendly.

URL Redirection

  • Full support for 301 redirects from traditional Oracle Endeca style URLs to the new search engine friendly format.

Sitemap Generator

  • Publish Sitemaps with the pages of your choosing to expose as much content as possible and capture the Long-Tail traffic.
    • Navigation pages
    • Product pages
    • Keyword search pages
    • Static, non-Endeca pages
  • Automated updates
    • Ensures search engines always have the most current content.
    • Eliminates risks associated with a manual, error-prone process.
  • Removes duplicate content, increasing site relevance to the search engine algorithms.
    • Make the transition from old to new a seamless experience for your customers.
    • Assists in shifting the Search Engine Page Rank previously to your new URLs.

Oracle Endeca’s SEM is a powerful solution and enables businesses to optimize their Search Engine Marketing strategy and experience increased traffic and higher conversion rates.
 
Contact us and find out how Thanx Media can help.
 

Thanx Media Offers Options and Solutions

  • Endeca On-Demand - A hosted solution with all of the benefits of a full license without the required up-front investment.
  • Endeca Experience Manager – A flexible solution that allows non-technical users to create always-relevant customer interactions across all channels.
  • Oracle Endeca License - We'll help cut through the red tape and assist with every step of your Oracle Endeca purchase from evaluation to implementation.