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Hawk Search's Visitor Targets Technology Helps Improve Site Search Results

Hawk Search technology is designed to deliver highly personalized results and enables merchandisers to dynamically optimize the customer experience.  The Visitor Targets functionality allows businesses to display customer banners and trigger merchandising rules based on location of a visit.

Merchandisers can dynamically display custom search results and merchandising banners based on any combination of the following parameters:

 

 

  • Source (email campaign, paid search, social media, etc.)
  • Browser
  • State
  • County
  • Custom (user defined values such as gender)

 

Visitor Targets is widely used in pay-per-click (PPC) campaigns and is particularly important for mobile search.  Hawk Search retrieves the visitor's location in milliseconds, enabling an online retailer to cross sell winter coats to people in Chicago and flip flops to people in Florida during the cold weather months.

The benefits include:
  • Increased overall conversions as a result of targeted messaging
  • Improved customer experience
  • Relevant product placement
Business users create rules based on specific conditions and the tool provides the ability to fine tune results through precedence settings.  The merchandising workbench allows users to simulate searches based on region and preview rules to ensure results are relevant.
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Increase the performance of variable based marketing campaigns by delivering product results and messaging that is consistent through the entire customer experience.

Contact us to learn how Hawk Search can help you improve conversions.