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Ecommerce

Grow your online business. Gain insight into best practices and solutions that will enable you to:

  • Deliver a world class on-line Customer Experience.
  • Supercharge your SEO.
  • Ensure consumers see your value proposition.
  • Be the authority in your niche.
  • Manage your brand.
  • Increase your conversion rate.
  • Increase the productivity of your employees.
  • Reduce costs associated with maintaining your online catalog.
  • Eliminate the need for tedious and time consuming research.Chicago_Office_19

The phrase “content is king” has never been more true than it is today. With the exploding use of social networks and user generated product and brand reviews, more content is published daily than ever before.

Today’s consumers are empowered and savvy shoppers with high expectations. They spend up to 75% of the purchase cycle engaged in product research and in addition to the demand for accurate and complete product information, user generated content is increasingly important. Search engines like Google and Bing are the number one starting point for the online shopping experience.

The challenges facing Ecommerce professionals are becoming more complex, and if you’re reading this, you’re probably asking these questions.

  1. How do I take advantage of all of the information that is available online to
    • Provide customers with relevant content?
    • Manage my brand?
    • Understand the competitive landscape?
  2. How do I provide my customers an online experience that converts a visit to a sale and keeps them coming back?
  3. How can I make sure my site is found by the search engines?
  4. How do I make sense of and use product data that comes from multiple resources?
  5. How can I provide additional product content and rich media resources without creating it?
  6. Is there a way to grow my online catalog without hiring an army of people?
  7. How do I find out what is being said about my products and brand?

The answer to these questions starts with finding a way to gather and manage the content and continues with implementing solutions that follow proven best practices for an optimal online experience.

Best Practices for Growing and Managing Your Ecommerce Business:

Deliver a killer user experience: Consumers rely on information to make a decision to purchase.

  • Use product attributes to guide the navigation experience and make it easy for shoppers to find products based on what is important to them.
  • Drive a unified site search and navigation experience.
  • Be transparent. Provide consumers with the information they need to make a purchase decision on the product detail page.
  • Ensure search results display the most relevant products based on the customers search.
  • Use business metrics and consumer behavior to optimize your search results.
  • Make sure your product detail pages are well organized and consistent.
  • Use cross sells and upsells to increase the average order size.
  • Use auto-correction, “Did you Mean,” synonyms and redirects to optimize the search experience.
  • Enhance merchandising with rich media, user guides, and product scores.

Super Charged SEO:

  • Make sure your content is relevant to your consumers and your products.
  • Provide new content on a regular basis, search engines and people love fresh information.
  • Utilize and incorporate user-generated content into your website.
  • Implement a site linking strategy that includes outbound links to authority sites.
  • Incorporate on-site links that guide shoppers and search engines to key areas of your site.
  • Make your product detail pages rich with relevant and useful information.
  • Monitor and measure your results.
  • Create search engine friendly URLS.
  • Generate and submit a sitemap to search engines.

Manage your Brand

  • Monitor your competitors and your resellers.
  • Pay attention to and be engaged in what’s happening in the social media landscape.
  • Use customer complaints and compliments as a way to improve the image of your brand.
  • Don’t rely on periodic customer satisfaction surveys to measure the health of your brand.
  • Uncover unauthorized resellers and take appropriate action.
  • Expose discrepancies across resources and make corrections.
  • Use ‘bad press’ as an opportunity to solve a problem and embrace it as a way to protect your brand.

Contact us to learn more about how Thanx Media solutions and professional services can help you:

  • Gather Rich and Relevant Content across multiple resources. We can help you automate how humans research and gather information.
  • Manage your data and your online presence.
  • Grow your business.