It’s time to move a step beyond personalized promotional emails. Targeting and location-based personalization on mobile phones is now possible, and this technology gives retailers a new ability to be present for a customer’s “in the moment” need or want. The Personalization Features Your Customers Want In-Store Accenture research finds that 60% of shoppers want to […]
B2B companies are seeing the impact of happy online customers—repeat web business has been key to growing sales. For example, industrial supply giant Grainger has found that an easy, well-designed online shopping experience can triple sales by existing customers. A Gartner survey confirms that “Customer Experience is the New Battlefield.” Eighty-nine percent (89%) of companies […]
It’s time to dive a little deeper into the options for creating a B2C-like e-commerce experience for your B2B customers. We’ve looked at the unique needs of your B2B customers. Addressing those needs means offering strategic “self-service” options—your B2B customer wants to be able to find product availability, shipping offers, order status, quick ordering (and […]
Demographics rule as a way to model and target marketing campaigns, right? As it turns out, marketers who rely on demographics alone may be missing out on up to 70% of potential mobile shoppers, according to statistics analyzed over at Think with Google. Here’s the problem. Take a hypothetical video game company. It uses demographics to […]
Online shopping offers the variety of options that customers crave, but comes with a clear risk of information overload. It’s no surprise that personalized product recommendations make up a noticeable portion of sales. So, is it time to look into e-merchandising tools that offer more relevant and targeted recommendations? Yes, says Lauren Freedman, president of […]
Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]
Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]
We all know that sales have shifted from in-store to online purchasing. Shopper expectations now include high-functioning websites: they want to easily find product information, they don’t want to waste time browsing products that aren’t relevant, and they especially want to buy when they are ready to buy—that means they better be able to buy […]
Once you understand the motivations and buying habits that separate B2B buyers from B2C shoppers, the next step is structuring your e-commerce site to address the more specific demands of B2B buying. Common E-commerce Features with a B2B Twist You’ll need to use common B2C features but boost functionality to address more complicated B2B buyer needs. […]
The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]
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