Are you currently using Google Optimize as your A/B testing platform? Optimize has been a widely adopted experimentation platform for many reasons. It’s free, relatively easy to implement and use, and enables businesses to test different versions of a page. However, it also comes with limitations such as limits to the number of goals per […]
Your website is the lifeblood of any organization, or one spoke in the wheel. Redesigning your website is a significant undertaking. It requires designated resources from your business and the help of experts who can provide integrated strategy, design, development, marketing, content, and delivery. Explore the successful steps and common phases of a successful website […]
A healthy backlog helps organizations improve not only their product roadmap but it also reduces friction amongst different teams and ensures continuous smooth delivery. How can a Healthy Backlog improve your organization? No rush-rush approach-Brainstorming can be done and ideas can be reviewed for innovative product. Resources can be managed effectively with minimal chances of […]
We’re here to help you through New Year’s resolution time—today we’re going to look at three tools and trends that we see on the rise for e-commerce in 2018. If growth is on your to-do list for 2018, here are some options to help you get there. Smart Content What is smart content? It’s web […]
As the year is winding down, it’s a good time to review the top e-commerce trends of 2017 and consider whether your company has integrated solutions to keep you competitive. How is your company doing in these areas? Mobile Readiness and Omni-Channel Integrations An estimated $156 billion of revenue was earned via mobile retail in […]
We know that customer service cannot be an afterthought when so much customer decisionmaking is affected by satisfaction levels. But we’re not all going to be able to answer customer service requests within 10 seconds via a live video support session like Amazon. So how can smaller operations provide top-quality customer service? Find ways to […]
Customer care is a must: 66% of consumers switch brands because of poor customer service. Yet, keeping long-term customers is the key to better business, with repeat customers spending 67% more than new customers. Today’s customer is moving fast, and wants fast and reliable resolutions when problems occur. Without “real-time” customer service, buyers are likely […]
We’re in the thick of the shopping season. With retail sales highest during the holidays and with 2017 sales expected to increase 3-4% from 2016, it’s important to take stock of whether your company is maximizing the season’s potential. Here are some ideas you can still fold-in to take advantage of peak shopping! End-of-Year Lists […]
After reading through Parts I, II, and III of our Social Commerce talks, you’re ready to find actionable and sustainable ways to capitalize on the positive reinforcement of social commerce. So today we’re rounding out our Social Commerce discussion by taking a look at a tech option that helps structure your existing e-commerce website to […]
Welcome back to our Social Commerce discussion. We’ve covered the where and the when, so now it’s time for the what: what content best fits social commerce? Content that Starts or Joins the Conversation The fast pace of social media conversations can give a company the sense that it had better get in fast. But […]
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