Customer Analytics Part IV: Journey Mapping

November 10, 2017By Vin PrasadBlog No Comments

Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the … Read More

Customer Analytics Part II: Putting the Data in Context

November 3, 2017By Vin PrasadBlog No Comments

Welcome back to our Customer Analytics discussion. We’ve gone over what customer analytics are and where data is sourced. Now let’s take a look at how we assess that data and find usable information. Focusing on Segments of Data in Context After cataloguing what feels like an unwieldy amount of information about who our customers … Read More

Elements of E-Commerce | Customer Analytics

October 31, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re taking a look at customer analytics. The first step is orienting ourselves with the what and where. Over the next few posts, we’ll dive deeper to … Read More

Elements of E-Commerce | Customer Loyalty Programs

October 18, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today’s Element is customer loyalty programs; they help you keep customers using your products and services. Customer loyalty is important: existing customers spend about 67% more than new … Read More

Elements of E-Commerce | Referral Marketing: Part 1

September 28, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. … Read More

Elements of E-Commerce | Affiliate Marketing Basics

September 22, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Affiliate Marketing? Affiliate marketing uses a third-party website (or other platform) to give buyers information about products and/or links to actually buy the product. Think a … Read More

Paid Digital Marketing Part II: Using Display Advertising

September 19, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Banner ads, wallpaper ads (visuals that take over the whole webpage), pop-ups—you know, and maybe hate, all of these things. These are display advertisements and in this post … Read More

Elements of E-Commerce: Social Commerce

November 14, 2017By Vin PrasadUncategorized No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Social Commerce? Social commerce (short-hand: s-commerce) is e-commerce that relies on user recommendations and peer-to-peer interactions to advertise and sell products. It taps into the excitement … Read More