Planning for 2018 E-Commerce

December 14, 2017By Vin PrasadBlog No Comments

We’re here to help you through New Year’s resolution time—today we’re going to look at three tools and trends that we see on the rise for e-commerce in 2018. If growth is on your to-do list for 2018, here are some options to help you get there. Smart Content What is smart content? It’s web … Read More

Reviewing Your 2017 E-Commerce Solutions

December 12, 2017By Vin PrasadBlog No Comments

As the year is winding down, it’s a good time to review the top e-commerce trends of 2017 and consider whether your company has integrated solutions to keep you competitive. How is your company doing in these areas? Mobile Readiness and Omni-Channel Integrations An estimated $156 billion of revenue was earned via mobile retail in … Read More

Customer Service Gold: Email Automation for the Win

December 7, 2017By Vin PrasadBlog No Comments

We know that customer service cannot be an afterthought when so much customer decisionmaking is affected by satisfaction levels. But we’re not all going to be able to answer customer service requests within 10 seconds via a live video support session like Amazon. So how can smaller operations provide top-quality customer service? Find ways to … Read More

Real-Time Customer Service: Meeting Your Customers Where They Are

December 5, 2017By Vin PrasadBlog No Comments

Customer care is a must: 66% of consumers switch brands because of poor customer service. Yet, keeping long-term customers is the key to better business, with repeat customers spending 67% more than new customers. Today’s customer is moving fast, and wants fast and reliable resolutions when problems occur. Without “real-time” customer service, buyers are likely … Read More

Holiday & End-of-Year E-commerce Check-in

November 29, 2017By Vin PrasadBlog No Comments

We’re in the thick of the shopping season. With retail sales highest during the holidays and with 2017 sales expected to increase 3-4% from 2016, it’s important to take stock of whether your company is maximizing the season’s potential. Here are some ideas you can still fold-in to take advantage of peak shopping! End-of-Year Lists … Read More

Social Commerce Part III: Conversation Starters

November 21, 2017By Vin PrasadBlog No Comments

Welcome back to our Social Commerce discussion. We’ve covered the where and the when, so now it’s time for the what: what content best fits social commerce? Content that Starts or Joins the Conversation The fast pace of social media conversations can give a company the sense that it had better get in fast. But … Read More

Elements of E-Commerce: Social Commerce

November 14, 2017By Vin PrasadBlog No Comments

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Social Commerce? Social commerce (short-hand: s-commerce) is e-commerce that relies on user recommendations and peer-to-peer interactions to advertise and sell products. It taps into the excitement … Read More

Customer Analytics Part IV: Journey Mapping

November 10, 2017By Vin PrasadBlog No Comments

Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the … Read More