The Thanx Media Blog

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Customer Analytics Part II: Putting the Data in Context

Welcome back to our Customer Analytics discussion. We’ve gone over what customer analytics are and where data is sourced. Now let’s take a look at how we assess that data and find usable information. Focusing on Segments of Data in Context After cataloguing what feels like an unwieldy amount of information about who our customers […]

Elements of E-Commerce | Customer Analytics

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re taking a look at customer analytics. The first step is orienting ourselves with the what and where. Over the next few posts, we’ll dive deeper to […]

Elements of E-Commerce | Customer Loyalty Programs

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today’s Element is customer loyalty programs; they help you keep customers using your products and services. Customer loyalty is important: existing customers spend about 67% more than new […]

Elements of E-Commerce | Referral Marketing: Part 1

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. […]