As the year is winding down, it’s a good time to review the top e-commerce trends of 2017 and consider whether your company has integrated solutions to keep you competitive. How is your company doing in these areas? Mobile Readiness and Omni-Channel Integrations An estimated $156 billion of revenue was earned via mobile retail in […]
We know that customer service cannot be an afterthought when so much customer decisionmaking is affected by satisfaction levels. But we’re not all going to be able to answer customer service requests within 10 seconds via a live video support session like Amazon. So how can smaller operations provide top-quality customer service? Find ways to […]
Customer care is a must: 66% of consumers switch brands because of poor customer service. Yet, keeping long-term customers is the key to better business, with repeat customers spending 67% more than new customers. Today’s customer is moving fast, and wants fast and reliable resolutions when problems occur. Without “real-time” customer service, buyers are likely […]
We’re in the thick of the shopping season. With retail sales highest during the holidays and with 2017 sales expected to increase 3-4% from 2016, it’s important to take stock of whether your company is maximizing the season’s potential. Here are some ideas you can still fold-in to take advantage of peak shopping! End-of-Year Lists […]
After reading through Parts I, II, and III of our Social Commerce talks, you’re ready to find actionable and sustainable ways to capitalize on the positive reinforcement of social commerce. So today we’re rounding out our Social Commerce discussion by taking a look at a tech option that helps structure your existing e-commerce website to […]
Welcome back to our Social Commerce discussion. We’ve covered the where and the when, so now it’s time for the what: what content best fits social commerce? Content that Starts or Joins the Conversation The fast pace of social media conversations can give a company the sense that it had better get in fast. But […]
In Part I of our Social Commerce discussion we looked at the types of sites that allow a company to sell and advertise online in a social setting. Today, we’re going to focus on becoming part of social conversations to affect the various stages of the customer journey. Focusing on Peer Feedback & Reinforcement Along […]
Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Social Commerce? Social commerce (short-hand: s-commerce) is e-commerce that relies on user recommendations and peer-to-peer interactions to advertise and sell products. It taps into the excitement […]
Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the […]
Today we continue our Customer Analytics discussion with a quick checklist for your customer data analysis. Three Steps to Customer Data Analysis 1. Identify the Key Performance Indicators (KPIs) that you will track and make sure you are capturing the relevant data. This step is a combination of the knowledge from Parts I and II […]
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