In Part I of our Social Commerce discussion we looked at the types of sites that allow a company to sell and advertise online in a social setting. Today, we’re going to focus on becoming part of social conversations to affect the various stages of the customer journey. Focusing on Peer Feedback & Reinforcement Along […]
Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Social Commerce? Social commerce (short-hand: s-commerce) is e-commerce that relies on user recommendations and peer-to-peer interactions to advertise and sell products. It taps into the excitement […]
Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the […]
Today we continue our Customer Analytics discussion with a quick checklist for your customer data analysis. Three Steps to Customer Data Analysis 1. Identify the Key Performance Indicators (KPIs) that you will track and make sure you are capturing the relevant data. This step is a combination of the knowledge from Parts I and II […]
Welcome back to our Customer Analytics discussion. We’ve gone over what customer analytics are and where data is sourced. Now let’s take a look at how we assess that data and find usable information. Focusing on Segments of Data in Context After cataloguing what feels like an unwieldy amount of information about who our customers […]
Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re taking a look at customer analytics. The first step is orienting ourselves with the what and where. Over the next few posts, we’ll dive deeper to […]
Thanks for finishing off our Customer Loyalty Program discussion with us in this Part III. In Part I we outlined the types of programs your company can run and in Part II we went over tips for planning the right program. There’s one more step to pulling together the right program—making sure you are set up […]
Welcome back to our Customer Loyalty Program discussion. In Part I we outlined the types of programs your company can run. But we also noted that loyalty programs can fail—while consumers sign up for a lot of programs (an average of 29 per US household), they don’t use most of them. The average household is active […]
Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today’s Element is customer loyalty programs; they help you keep customers using your products and services. Customer loyalty is important: existing customers spend about 67% more than new […]
Thanks for coming back for Part III of our Referral Marketing talks. In Part I we looked at what referral marketing is and why it is important. In Part II we went through content and incentive ideas to get your customers talking. Now we’re going to look at how to run your program with technology […]
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