The Thanx Media Blog

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E-commerce Challenges for B2B and B2C Firms

The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

Part 4 | Long-term B2B Success Starts With the Fundamentals

We hope you’ve enjoyed our series inspired by the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Parts I-III covered: Optimizing the B2B Experience to Meet B2C Expectations  Overcoming B2B E-commerce Channel Conflict Source B2B E-commerce Talent Creatively In this final Part IV of the series, we’re going to wrap up with a summary of […]

Part 3 | Source B2B E-Commerce Talent Creatively

Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]

Part 2 | Overcoming B2B E-Commerce Channel Conflict

Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]

Part 1 | Optimizing the B2B Experience to Meet B2C Expectations

In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]

“In the Moment” Personalization: What Mobile Shoppers Want

It’s time to move a step beyond personalized promotional emails. Targeting and location-based personalization on mobile phones is now possible, and this technology gives retailers a new ability to be present for a customer’s “in the moment” need or want. The Personalization Features Your Customers Want In-Store Accenture research finds that 60% of shoppers want to […]

5 Ways Customer Experience Impacts the B2B Bottom Line

B2B companies are seeing the impact of happy online customers—repeat web business has been key to growing sales. For example, industrial supply giant Grainger has found that an easy, well-designed online shopping experience can triple sales by existing customers. A Gartner survey confirms that “Customer Experience is the New Battlefield.” Eighty-nine percent (89%) of companies […]

Platform-as-a-Service (PaaS) | The Future of B2B E-commerce

It’s time to dive a little deeper into the options for creating a B2C-like e-commerce experience for your B2B customers. We’ve looked at the unique needs of your B2B customers. Addressing those needs means offering strategic “self-service” options—your B2B customer wants to be able to find product availability, shipping offers, order status, quick ordering (and […]

E-merchandising Tools: What Are They & Why Do They Matter?

Online shopping offers the variety of options that customers crave, but comes with a clear risk of information overload. It’s no surprise that personalized product recommendations make up a noticeable portion of sales. So, is it time to look into e-merchandising tools that offer more relevant and targeted recommendations? Yes, says Lauren Freedman, president of […]