We hope you’ve enjoyed our series inspired by the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Parts I-III covered: Optimizing the B2B Experience to Meet B2C Expectations Overcoming B2B E-commerce Channel Conflict Source B2B E-commerce Talent Creatively In this final Part IV of the series, we’re going to wrap up with a summary of […]
Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]
Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]
In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]
It’s time to move a step beyond personalized promotional emails. Targeting and location-based personalization on mobile phones is now possible, and this technology gives retailers a new ability to be present for a customer’s “in the moment” need or want. The Personalization Features Your Customers Want In-Store Accenture research finds that 60% of shoppers want to […]
B2B companies are seeing the impact of happy online customers—repeat web business has been key to growing sales. For example, industrial supply giant Grainger has found that an easy, well-designed online shopping experience can triple sales by existing customers. A Gartner survey confirms that “Customer Experience is the New Battlefield.” Eighty-nine percent (89%) of companies […]
It’s time to dive a little deeper into the options for creating a B2C-like e-commerce experience for your B2B customers. We’ve looked at the unique needs of your B2B customers. Addressing those needs means offering strategic “self-service” options—your B2B customer wants to be able to find product availability, shipping offers, order status, quick ordering (and […]
Demographics rule as a way to model and target marketing campaigns, right? As it turns out, marketers who rely on demographics alone may be missing out on up to 70% of potential mobile shoppers, according to statistics analyzed over at Think with Google. Here’s the problem. Take a hypothetical video game company. It uses demographics to […]
Online shopping offers the variety of options that customers crave, but comes with a clear risk of information overload. It’s no surprise that personalized product recommendations make up a noticeable portion of sales. So, is it time to look into e-merchandising tools that offer more relevant and targeted recommendations? Yes, says Lauren Freedman, president of […]
Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]
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