The Thanx Media Blog

Stay up to date on the latest news, customer stories, technologies, and more.

5 Tips to Find and Win the Micro-Moments

Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]

Considering a New E-Commerce Platform? 5 Must-Ask Questions

Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]

Beyond B2C: The Must-Have E-commerce Features for B2B

Once you understand the motivations and buying habits that separate B2B buyers from B2C shoppers, the next step is structuring your e-commerce site to address the more specific demands of B2B buying. Common E-commerce Features with a B2B Twist You’ll need to use common B2C features but boost functionality to address more complicated B2B buyer needs. […]

Are B2B Buyers and B2C Shoppers Different?

The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]

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Andy’s Auto Sport Selects Thanx Media to Help Streamline Product Data and Web Traffic

Conversion Rates Increase 38.4% since Implementation Thanx Media, a provider of e-commerce software solutions and data management, announced today that Andy’s Auto Sport, an industry leader in online auto parts and sales, has selected Thanx Media to improve online customer experience and performance related to the size of its database. Andy’s Auto Sport chose Thanx […]