Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]
We all know that sales have shifted from in-store to online purchasing. Shopper expectations now include high-functioning websites: they want to easily find product information, they don’t want to waste time browsing products that aren’t relevant, and they especially want to buy when they are ready to buy—that means they better be able to buy […]
Once you understand the motivations and buying habits that separate B2B buyers from B2C shoppers, the next step is structuring your e-commerce site to address the more specific demands of B2B buying. Common E-commerce Features with a B2B Twist You’ll need to use common B2C features but boost functionality to address more complicated B2B buyer needs. […]
The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]
Our technology partner, BigCommerce, published a comprehensive article regarding misconceptions in B2B e-commerce along with actionable tips to capitalize on the opportunities. Our CTO, Marcel Munoz, also lends his take on how B2B sites could market to their customers. Read more at: https://www.bigcommerce.com/blog/b2b-ecommerce
Conversion Rates Increase 38.4% since Implementation Thanx Media, a provider of e-commerce software solutions and data management, announced today that Andy’s Auto Sport, an industry leader in online auto parts and sales, has selected Thanx Media to improve online customer experience and performance related to the size of its database. Andy’s Auto Sport chose Thanx […]
We asked some local executives and other tech pros what they believe will be the trends in the coming year. Paul Matker, CEO of Thanx Media offers insight on what’s to come for mobile commerce and social trending. Read more at: http://www.dailyherald.com/article/20141226/business/141229073/
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list. Read more at: http://www.dmnews.com/what-marketing-approach-will-be-critical-to-master-in-2015/article/389003/
Replacing or upgrading any system can be a daunting task. When it’s one that is customer facing and drives sales, the risks are even greater. Oftentimes we think of a system upgrade as being an all or nothing endeavor completed using only internal resources, or perhaps with one external resource for project management and staff […]
New Service Helps Retailers Accelerate ROI with Additional Ownership Options for Oracle Commerce Experience Manager Thanx Media today announced a new E-Commerce Experience Management Solution Business Process Services (BPS) offering based on Oracle Commerce Experience Manager (formerly known as Oracle Endeca). The new service, Thanx Media’s On-Demand solution for Oracle Commerce Experience Manager, will help […]
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