Category: Blog

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5 Tips to Find and Win the Micro-Moments

Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]

Considering a New E-Commerce Platform? 5 Must-Ask Questions

Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]

Beyond B2C: The Must-Have E-commerce Features for B2B

Once you understand the motivations and buying habits that separate B2B buyers from B2C shoppers, the next step is structuring your e-commerce site to address the more specific demands of B2B buying. Common E-commerce Features with a B2B Twist You’ll need to use common B2C features but boost functionality to address more complicated B2B buyer needs. […]

Are B2B Buyers and B2C Shoppers Different?

The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]