The Challenge

The size and complexity of’s online catalog made it difficult for visitors to easily find the parts or accessories using the site search engine that was in place.

The Solution

“What we saw in the Thanx Media solution was the ability to simplify the search break down by make, model, and year, allowing us to return more relevant content, which we feel will ultimately lead to increased conversion rates and greater average order values,” according to Jeff Vanlaningham, VP of Operations. “The implementation went very smoothly and the Thanx Media team worked hand-in-hand with our team until the site went live,” Jeff added.

The Results

The team at reported almost immediate results and cited multiple benefits such as:
• Improved customer experience
• Increased conversions and average order value
• Consistent site-wide navigation
• Sub-second response time




application hosting, endeca, hosting, implementation, oracle commerce

Date published

May 30, 2018