The Challenge

Sweetwater Sound needed to relaunch their Guitar Gallery section before the holiday season along with introducing advanced navigation and comparison features to improve the shopping experience.

The Solution

“With the new Guitar Gallery, we wanted customers to easily search by the features that were most important to them. The Thanx team helped us do this quickly, saving invaluable development time,” said Mike Clem, Director of E-commerce.

The Results

“The changes that Thanx has helped us implement have made the shopping experience more enjoyable than ever, and the feedback from customers has been incredible,” says Clem.

Category

Technology

Tags

endeca, implementation, oracle commerce

Date published

May 30, 2018