ULTA Beauty needed to have a consistent customer experience whether shoppers navigate or search throughout the site.
“Elevating the e-commerce experience for our guests is a priority,” Jeff Hamm, director of E-commerce, said. “We teamed up with Thanx Media to help us make that experience more seamless with their experience and ability to meet our time-to-market needs.”
A healthy holiday shopping season as well as sales growth in the first quarter reflected an improved customer experience with the site redesign and technology implementation. In addition to improving the customer experience, the business team is now less reliant on IT and has the tools required to quickly and efficiently update product merchandising and navigation.