Goedeker’s, one of America’s largest independent retailers of discount appliances, home furniture, and mattresses, experienced an immediate increase in site searches due to the implementation of Hawk Search, a technology that Thanx Media resells. Hawk Search’s robust merchandising workbench enables Goedeker’s merchandising team to customize search results without the need for IT intervention.
Goedeker’s chose Hawk Search because they were confident the robust solution would show immediate results in meeting their main goals of:
- Enriching the customer experience
- Increasing site search conversions
- Improving usability
- Providing more targeted search results
- Boosting search results relevancy
According to Matt Davids, Director of SEO for Goedeker’s, a desire to improve the customer experience and remove the merchandising obstacles associated with the existing site search solution were the main drivers behind the search for a new platform. “Over 95% of our sales come through our website,” explained Davids. “We wanted to make it easier for our customers to search for products and quickly find exactly what they need. Goedeker’s prefers Hawk Search because of the ease of implementation and highly relevant out-of-the-box results.”
The day after implementation, Goedeker’s reported a dramatic 30% increase in the use of the site search feature along with a 25% increase in conversions: a trend which continues. The flexible and scalable solution powers Goedeker’s Ecommerce site search and category navigation.
“The Goedeker’s story is a great example of how implementing a site search solution can improve the customer experience and dramatically increase conversions,” said Paul Matker, Thanx Media CEO.