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Andy’s Auto Sport Selects Thanx Media to Help Streamline Product Data and Web Traffic

Conversion Rates Increase 38.4% since Implementation

Thanx Media, a provider of e-commerce software solutions and data management, announced today that Andy’s Auto Sport, an industry leader in online auto parts and sales, has selected Thanx Media to improve online customer experience and performance related to the size of its database. Andy’s Auto Sport chose Thanx Media based on the company’s successful record of accomplishments working with other companies in the industry. Working closely with the Andy’s Auto Sport team, Thanx Media implemented Oracle Endeca, an industry-leading faceted search and guided navigation system.

Oracle Endeca offers an intuitive navigation that gives users full control over their shopping experience. This has allowed visitors to find products based on attributes such as year, make and model of their vehicles, without having to wade through thousands of products. Additionally, the solution makes it possible for the Andy’s Auto Sport merchandising team to feature high margin brands and products at a category level, creating a more relevant customer experience that has improved conversion rates by 38.4 percent since implementation.

“We had a very complex set of requirements,” said Eric Ferguson, president of Andy’s Auto Sport. “Not only where there thousands of individual products, but the number of attributes and combinations that can be derived creates an enormous data set. After Thanx Media collaborated with our team to understand and set the requirements, they recommended leveraging the capabilities of Oracle Endeca. The Endeca platform was the perfect solution for taking all of our data and crunching it quickly to serve our webpages fast.”

“The Oracle Endeca platform is used by many of the top 100 retailers across the country, so it was a natural fit for the requirements set forth by Eric Ferguson and his team. It has delivered exactly what the company was looking for—providing a site that is scalable and can handle consistent growth. We’re proud to have worked with Andy’s Auto Sport on this project,” said Paul Matker, CEO, Thanx Media.

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Phasing Implementation with Easy Learning Curves and Accelerated ROI

Replacing or upgrading any system can be a daunting task. When it’s one that is customer facing and drives sales, the risks are even greater. Oftentimes we think of a system upgrade as being an all or nothing endeavor completed using only internal resources, or perhaps with one external resource for project management and staff augmentation. It’s time to rethink this.

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Thanx Media Announces E-Commerce Site Search BPS Offering Powered by Oracle

New Service Helps Retailers Accelerate ROI with Additional Ownership Options for Oracle Commerce Experience Manager

Thanx Media today announced a new E-Commerce Experience Management Solution Business Process Services (BPS) offering based on Oracle Commerce Experience Manager (formerly known as Oracle Endeca). The new service, Thanx Media’s On-Demand solution for Oracle Commerce Experience Manager, will help enable customers to implement a valuable enterprise search solution with a reduced cost of ownership. Thanx Media is a Gold level member of Oracle PartnerNetwork (OPN).

This initiative enables Thanx Media to provide retailers with a fully-hosted cloud-based version of Oracle CommerceExperience Manager, a single flexible platform that creates and manages a customized customer experience across channels. Customers now have the benefit of owning a robust technology asset without the added expense of technology and manpower to host the service.

Thanx Media’s On-Demand solution for Oracle Commerce Experience Manager

  • fully managed and hosted solution– powerful software and hosting, including 24/7 support and industry best practices to reduce business risk and total cost of ownership;
  • express deployment– streamlined and efficient implementation helps business see results faster;
  • accelerated ROI – rapid implementation and lower software implementation costs fast-tracks the return on investment.

Organizations today are looking to reduce costs while operating more efficiently, leading many to sign up for non-core and specialized business process services such as logistics and transportation management, accounts payable and receivables, human resource administration, or learning management. By leveraging Oracle’s extensive network of partners who deliver business process services, customers can gain the combined benefit of Oracle’s leading stack of technology and applications and specific partner expertise in the business processes which they choose to subscribe. With the combined Oracle and partner service, customers can focus more on their business challenges and innovation, instead of day-to-day operations or IT management.

“We’re constantly working to find innovative ways to help businesses implement innovative technology solutions,” said Paul Matker, Thanx Media CEO.  “We are pleased that Oracle recognizes the value we bring our On-Demand solutions for Oracle Commerce customers through this initiative.”

“Oracle is committed to delivering value and efficiency to the joint customers we serve with our partners,” said Tibor Beles, Vice President, Business Process Services, Oracle. “By leveraging Oracle Commerce software in combination with the Thanx Media’s domainexpertise, our joint customers can provide exceptional and consistent customer experience to their clients.”

Thanx Media has implemented the Oracle Commerce Experience Manager for many national retailers, including Ulta Beauty, Zumiez, and Lumber Liquidators among others.

In addition to its continued relationship with Oracle, Paul Matker, Thanx Media CEO, will be presenting at the Oracle OpenWorld conference in San Francisco on Wed., Oct. 1 from 4:45 p.m. to 5:30 p.m. Matker will join other OPN members in BPS from around the country to provide best practices on the topic, “Old School Outsourcing? BPS Partners Save You Money and Time and Mitigate Risk.”

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Thanx Media’s Oracle Endeca and ULTA Beauty take Customer Experience to the Next Level

 ULTA Beauty, a major beauty retailer, in partnership with Thanx Media has implemented Oracle Endeca Site Search and Experience Manager. Thanx Media is a leading provider of integrated search solutions and Endeca Professional Services for online retailers. Thanx Media works closely with retailers to leverage best practices that deliver a unified customer experience.

Oracle Endeca has replaced a third party search solution, now tightly integrating the browse and search navigation, resulting in a consistent guest experience with minimal maintenance. The previous lack of integration with the third party search solution caused discrepancies in product data (such as pricing and inventory levels between search and browse) resulting in product listing pages that didn’t always match and a process that lacked the flexibility required by the e-commerce business team.

Michelle Pacynski, VP IT, Customer Facing Systems and Jeff Hamm, Director of E-Commerce at ULTA Beauty jointly led the initiative to replace the third party search platform.  “The decision to replace the existing search was in response to a need to provide a seamless customer experience throughout the site and to put the control into the hands of the business team,” explained Pacynski. “Elevating the e-commerce experience for our guests is a priority,” said Hamm. “Thanx Media was the best partner to help us make that experience more seamless with their expertise, record of success, and ability to meet our time to market needs.”

Oracle Endeca Site Search was phased in just prior to the 2013 holiday shopping season. Positive Q4 results and desire for more business control emphasized the need for a spring-time implementation of Experience Manager. The Thanx Media expertise was leveraged to accelerate the learning curve, impart best practices, and deliver both projects on-time.

“The entire project has been fantastic,” says Paul Matker, Thanx Media CEO. “It’s been a great example of how teamwork and putting together the right set of resources can accelerate an implementation, all while producing results that strongly impact both sales and customer experience.”

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Thanx Media Announces Migration Plan to Assist Google Commerce Search (GCS) Clients Affected by the Discontinuation of GCS Solution

Google Commerce Search (GCS) Support ends soon, leaving many on-line retailers with a technology migration dilemma. Today, Thanx Media a leading provider of eCommerce site search technology, announces a comparable site search replacement plan for Google Commerce Search customers.

“We know how difficult it can be to migrate to a new solution,” stated Paul Matker, Thanx Media CEO. “Our goal is to help businesses to make the migration to a new platform as seamless and painless as possible, without compromising functionality.”

Thanx Media offers site search technology that meets the needs for both B2B and B2C eCommerce retailers as well as online publishers. Their professional services team has over 75 years of combined experience implementing site search technology on-time and on-budget.

The company’s site search portfolio offers solutions that are feature-rich and drive an effective customer experience with market leading technology. Their feature-rich solutions offer many benefits such as:

  • Faceted navigation – enables visitors to filter search results by product attribute
  • Dynamic landing pages – delivers customer content based on search term or campaign
  • Mobile search – seamless integration with online catalog
  • Merchandising – allows merchandisers to manage the customer experience
  • Integrated category navigation – provides consistent site wide navigation

Thanx Media has a history of successfully migrating businesses to a new site search technology. Their clients continually show ROI through improved customer experience and increased conversions.

National retailer Goedeker’s reported a dramatic 30% increase in the use of the site search feature and a 25% increase in conversions with the use of the Hawk Search solution, a technology resold by Thanx Media.

“We started seeing results the day after it was implemented,” explained Matt Davids, Director of SEO for retailer Goedeker’s. “There was an immediate increase in the use of site search and site search conversions also improved.” Goedeker’s prefers Hawk Search because of the ease of implementation and highly relevant out-of-the-box results.

Thanx Media also offers a hosted, cloud-based version of the Oracle Endeca site search solution. With over 100 customers currently using it, Endeca On-Demand offers simple integration and the ability to create landing pages and merchandise on-the-fly. Simply put, this efficient technology is built to produce results and exceed expectations.

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Tilly’s Finds Hosted Search Satisfaction

One of the biggest benefits omni-channel retailers can offer consumers is ease of finding products. But without a fast, accurate and intuitive site search capability, this benefit quickly becomes theoretical rather than an actual competitive differentiator.

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Tilly’s Clothing, Shoes, Accessories has Partnered with Thanx Media to Improve Site Search Conversion Rates with Oracle Endeca

Tilly’s, a prominent specialty retailer in the action sports industry, has partnered with Thanx Media to host and manage their Oracle Endeca implementation. Thanx Media, a leading provider of integrated site search solutions for online retailers, worked closely with the retailer to select and implement the best solution to meet their goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Chris Brown, Senior Merchandise Manager of eCommerce at Tilly’s, led the initiative to replace the legacy site search engine. His objective was to find a solution that could be integrated into the existing website infrastructure. The decision is in response to a need for increased conversions and decreased bounce rates for visitors using site search. “We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” explained Brown. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

The legacy site search engine comes as part of this platform, but Brown wanted a new solution that:

  • Delivers relevant search results
  • Provides consistent and useful navigation within site search
  • Includes proven tools to merchandise search results pages and promote products

“Endeca has been in place for under a month,” continues Brown, “and we’re already seeing significant increases in conversions and a major decrease in bounce rates.” Since the implementation was complete in less than two months, the Tilly’s team was able to focus on existing data attributes used within Oracle Endeca’s guided navigation feature.

“The team at Tilly’s was fantastic to work with,” says Paul Matker, Thanx Media, CEO “and we’re extremely happy that they’re able to take advantage of existing data attributes to be used within Oracle Endeca’s guided navigation feature.”

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Smarter Site Search

New technology better grasps consumers’ intent and returns results that are more relevant and current.​

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thanx media logo - 150, of AVEYOU Beauty Boutique, Launches New Search Platform to Enhance Online Shopping Experiences for Beauty Products, of AVEYOU Beauty Boutique, launches a new search platform for more than 15,000 beauty products. is partnering with market-leading and enterprise-solutions company Thanx Media to implement the Endeca® On-Demand Express Solution. The solution enhances online shopping experiences for customers and helps online shoppers easily find exactly what they’re looking for.

Thanx Media’s Endeca® On-Demand Express Solution hosts a search for merchandisers and offers an array of features for customers such as relevant suggestions for cosmetic products and guided navigation. Thanx Media worked with to develop a search product to assist customers with all of their needs for beauty products. The search platform is built to learn from customers and continually deliver spot-on product results.

The Thanx Media Endeca® On-Demand Express Solution is also designed to improve sales for online retailers and improve e-commerce. Thanx Media provides with custom-integrated solutions to boost conversions, revenue and customer retention.

“The Thanx Media team was extremely knowledgeable and diligent throughout the implementation project,” says Brian J. Esposito, AVEYOU Beauty Boutique CEO. “Our Project Leader, Mary Sias, made sure all of our deliverables and timeframes were met and exceeded while also being very personal and professional. Since we’ve gone live with the Endeca® On-Demand Express solution, we’ve seen our onsite search vastly improved and have increased refinement options throughout the site. Even in the short period of time that it’s been live, we’ve seen increased conversion rates and higher-average order values.”

“Brian and his team were great to work with and I think the improved metrics will show through in the end. I’ve enjoyed working with the entire team and look forward to a continued and successful partnership,” says Mary Sias, an eCommerce Business Analyst at Thanx Media.

“We are already seeing a great response from body and skin care shoppers and an increase in sales,” adds Esposito.

Start shopping for exclusive cosmetic products online at

About AVEYOU Beauty Boutique:
AVEYOU Beauty Boutique was created by Lisa Esposito and her brother Brian Esposito based on a concept that stemmed from their father, Anthony Esposito. AVEYOU Beauty Boutique provides its customers with the finest products for nail, hair, body and skin care both in store and online. They offer premium beauty appliances, shampoos, conditioners, makeup and every type of personal care product. All of AVEYOU’s products and product lines are extensively tested to ensure consumer satisfaction. AVEYOU’s in-depth product knowledge and outstanding customer service allows them to offer the best possible services and products in the beauty industry. AVEYOU has been listed INC 500, identifying them as one of the 5000 fastest growing private companies in 2010 and 2011. Their online website, was most recently awarded one of the most prestigious awards in customer service: The STELLAService Seal of Customer Excellence.

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Thanx Media Helps Cole-Parmer Clean up Their eCommerce Experience

Thanx Media, a technology reseller and services company, announced today that Cole-Parmer, a leading global source of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies has launched Thanx Media’s Endeca On-Demand site search and navigation solution. Realizing that their home grown website was antiquated and difficult to interact with, the Cole-Parmer team decided to look for a third party to help give their customers and prospects a more user-friendly experience from arrival to checkout. With a solid foundation and a picture of what they wanted in their mind, Mike Mayer, Manager of Internet Development, and his team auditioned several firms, including Endeca Technologies. Ultimately, Mike and his team decided that the best option financially was to obtain the Endeca technology on a Software-as-a-Service (SaaS) model, through Thanx Media. As a result, Mike and the rest of the Cole-Parmer team were able to acquire the usability and functionality of Endeca’s best-of-breed Customer Experience Management (CXM) technology on a rental basis, while also having it implemented by Thanx Media’s Endeca experts.

According to Mike Mayer’s account of the selection process, “We really wanted to make the best decision for our business on the first attempt, so we did extensive research and did our homework and looked at every conceivable option. Some of our team members were familiar with Endeca and used their solutions in other applications, so they definitely came with high regard. After we laid all the options out on the table, it was clear that the Endeca solution was superior and the decision was made. Even after the decision was made to go with the Endeca technology, we did our due diligence on hosting options. Our options were: hosting it ourselves and consulting with Thanx Media on how to get the most out of it, hosting it with Thanx Media and having our team manage it, or lastly, having Thanx host and manage it. Ultimately, having Thanx Media host and manage it made the most sense, economically. It was night and day.”

Once Cole-Parmer decided on the technology and where it was going to live, the real work began. “Because we had a homegrown, patchwork solution, we really had to start from scratch. I can’t say enough about the Thanx Media tech team; they spent significant amounts of time making sure the data and SKU’s were in workable and presentable form. Our previous solution had very limited filtering capabilities and our technical library pages had no search functionality and were difficult to navigate due to a lack of filtering. With the Endeca On-Demand solution, we were able to offer vastly superior precedence rules while improving upon our navigation.” Mike would conclude, “They met every need and deadline, even when we gave them curveballs and one-off requests.”

As the exclusive provider of Endeca On-Demand, Thanx Media finds itself in the unique position of being able to offer world class search technology to companies that may not have the IT infrastructure or budget of a Fortune 500 company. “Our mission is to bring the technology downstream and make sure that the power of search and navigation can be offered through an affordable SaaS model. When we began working with Mike and the Cole-Parmer team they had a search rate of about ten percent amongst their customers. Now that we’ve stood up the Endeca technology and their team has relayed that to their customers, we fully expect to see that number jump by leaps and bounds,” says Paul Matker, CEO of Thanx Media.

With over 140 customers, Thanx Media continues to grow by offering the most robust and personalized CXM technology available in today’s market. As the Cole-Parmer team can attest, Thanx Media works hard to go above and beyond the call of duty and deliver the truly unexpected.

About Cole-Parmer
Since 1955, Cole-Parmer has been a leading global source of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies. We are proven experts in the fields of temperature measurement and control, electrochemistry, and fluid handling. Our products are sold throughout the world through company-owned customer channel outlets and a strong network of international dealers. In addition to our portfolio of industry-leading and private-label products, Cole-Parmer is renowned for offering exceptional service and technical support. For more information, visit