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Thanx Media Partners with PowerReviews to Increase Online Conversion Rates with Customer Reviews

Thanx Media, a provider of best-of-breed enterprise solutions for online retailers and online media companies announced today it has partnered with PowerReviews, a provider of customer generated reviews and content, to further enhance user’s experiences on the Web. Combined with Thanx Media’s Endeca-On-Demand service, the user generated reviews and comment capabilities provided by PowerReviews Express, will allow shoppers to view feedback from previous purchasers on particular products.

Having worked with PowerReviews at the enterprise level in the past, Thanx Media CEO, Paul Matker, understands that, “Customer input is always valuable in guiding the decision making process, and the partnership with PowerReviews Express will allow our clients’ customers the ability to make a more educated decision.”

With this partnership, Thanx Media introduces their Site Social Module, which extends the Endeca-On-Demand solution through built-in integration of PowerReviews Express. This technology allows customer-generated content and product ratings to be continuously indexed, providing an enhanced user experience and increased purchasing confidence. Based on this indexing, customers will now have an easier way to find products based on the sentiments provided by those who have already purchased or used the specific item. Clients such as Teavana and CableOrganizer currently take advantage of Site Social capabilities and have seen significant results.

“We are pleased to partner with Thanx Media as we continue to drive top online conversion rates for our customers, says Darby Williams VP of Marketing at PowerReviews. “While customer feedback provided through PowerReviews Express increases knowledge and confidence in potential buyers, getting to the desired product is vital to the purchasing cycle, and Thanx Media assists in streamlining that process.”

To learn more and sign up for PowerReviews Express, visit: thanxmedia.powerreviewsexpress.com

About PowerReviews
PowerReviews provides customer reviews and social commerce solutions to retailers and brands. The company’s innovative tag-based approach to collecting, organizing, structuring, and moderating reviews significantly boosts product sales, driving the highest sales uplift in the industry. PowerReviews works with over 800 retailers and brands on over 2600 of their websites, including Staples, REI, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (http://www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com. The company is headquartered in San Francisco.

About Thanx Media
Thanx Media is an enterprise solutions company that focuses on providing integrated solutions for B2C and B2B online retailers. The Deliver Commerce Framework, which identifies business problems and recommends the appropriate solutions, continues to fuel Thanx Media’s growth. These solutions are proven to improve conversion rates, increase revenue per order and boost customer retention. Thanx Media delivers the unexpected with best-of-breed products, industry best practices and a focused attention to business needs. Headquartered in Chicago, Illinois, USA, Thanx Media is a private company with North American operations.