Thanx Media Continues to Win New Market Share with the High-Performance Endeca On-Demand Platform
Thanx Media, a leading e-commerce solutions company, is proud to announce that since launching the Endeca On-Demand platform in 2007, it has continued to experience organizational growth. Thanx Media is the exclusive provider of Endeca On-Demand, a fully managed, fully featured Software-as-a-Service (SaaS) offering.
With its best-of-breed, market-leading search, navigation and merchandising technology, Endeca On-Demand has enabled Thanx Media customers to exceed their online revenue and retention goals. In 2008, Thanx Media has successfully upgraded more than 35 customers previously using mid-market solutions from vendors such as SLI Systems and Celebros, and helped to displace one major competitor as a result of their solutions. Paul Matker, Thanx Media CEO, explained that customers prefer Endeca On-Demand because they can do more with it.
“Endeca On-Demand is not a limited, vanilla solution like most other on-demand applications. We provide options; some customers love the fast-tailored implementation of the platform, while others use it as an opportunity to enhance all aspects of their sites prior to going live with the Endeca On-Demand solution,” continued Matker. “Our customers have no trouble setting up or tuning the Endeca On-Demand platform; they simply experience very strong long-term results.”
The powerful performance of Endeca On-Demand has elicited favorable responses from several customers, including CableOrganizer.com Marketing Coordinator Juan Ribero. CableOrganizer.com discovered a number of positive results after upgrading from a mid-market site search product to the fully featured, best-in-class Endeca On-Demand offering.
“After switching to Thanx Media and Endeca On-Demand, we quickly generated a 10 percent increase in revenue per search over our old search engine. Our search results are now automatically tuned based on business metrics that matter,” Ribero noted. “Endeca On-Demand not only powers our site search results, it also propels other revenue-driving areas throughout the site. For example, every page that originates from Google, MSN or Yahoo! gets merchandising zones driven by Endeca On-Demand. These effective and dynamic merchandising zones account for 3 percent of our total monthly revenue, and this impact is growing month to month.”
CableOrganizer.com enjoyed another Endeca On-Demand’s features after one of its products was mentioned in the Wall Street Journal. By using the platform’s Dynamic Merchandising component, the company was able to promote the product on its website alongside video and flash content without any IT or vendor involvement.
Ribero went on to explain that the user interface control offered by Endeca On-Demand is “a huge value because we aren’t given limitation on the look and feel.” He continued, saying that “allowing users to refine by product review data, such as benefits and best uses, is another plus. Endeca On-Demand can pull in these unique data feeds with ease.”
Thanx Media is able to provide rapid deployment to deliver Endeca On-Demand to online retailers’ sites in less than three weeks. Clients also have the option to bring the Endeca Information Access platform in-house and own the solution. Having all these options, clients finally have long-term solutions for their site search, navigation, and merchandising needs.
Founded in February 2002 and headquartered in Fort Lauderdale, Florida, CableOrganizer.com is a premier cable and wire management-related product vendor. The company provides companies, organizations and individuals around the globe with 24/7/365 access to an extensive array of high-quality products and information resources through its convenient online storefront. In addition to CableOrganizer.com, the company also owns and operates CableOrganizer.fr, which is operated out of Rennes, France. CableOrganizer.com also publishes “On the Wire,” a free monthly electronic newsletter with a considerable multi-national opt-in circulation base. Among other honors, CableOrganizer.com was named among Inc. Magazine’s Inc. 500, Internet Retailer magazine’s 2007 “Top 500” and earned a Stevie® Award as the “Best Overall Company of the Year – Non-Services Businesses – Up To 100 Employees.”