Thanx Media, a technology reseller and services company, announced today that Cole-Parmer, a leading global source of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies has launched Thanx Media’s Endeca On-Demand site search and navigation solution. Realizing that their home grown website was antiquated and difficult to interact with, the Cole-Parmer team decided to look for a third party to help give their customers and prospects a more user-friendly experience from arrival to checkout. With a solid foundation and a picture of what they wanted in their mind, Mike Mayer, Manager of Internet Development, and his team auditioned several firms, including Endeca Technologies. Ultimately, Mike and his team decided that the best option financially was to obtain the Endeca technology on a Software-as-a-Service (SaaS) model, through Thanx Media. As a result, Mike and the rest of the Cole-Parmer team were able to acquire the usability and functionality of Endeca’s best-of-breed Customer Experience Management (CXM) technology on a rental basis, while also having it implemented by Thanx Media’s Endeca experts.

According to Mike Mayer’s account of the selection process, “We really wanted to make the best decision for our business on the first attempt, so we did extensive research and did our homework and looked at every conceivable option. Some of our team members were familiar with Endeca and used their solutions in other applications, so they definitely came with high regard. After we laid all the options out on the table, it was clear that the Endeca solution was superior and the decision was made. Even after the decision was made to go with the Endeca technology, we did our due diligence on hosting options. Our options were: hosting it ourselves and consulting with Thanx Media on how to get the most out of it, hosting it with Thanx Media and having our team manage it, or lastly, having Thanx host and manage it. Ultimately, having Thanx Media host and manage it made the most sense, economically. It was night and day.”

Once Cole-Parmer decided on the technology and where it was going to live, the real work began. “Because we had a homegrown, patchwork solution, we really had to start from scratch. I can’t say enough about the Thanx Media tech team; they spent significant amounts of time making sure the data and SKU’s were in workable and presentable form. Our previous solution had very limited filtering capabilities and our technical library pages had no search functionality and were difficult to navigate due to a lack of filtering. With the Endeca On-Demand solution, we were able to offer vastly superior precedence rules while improving upon our navigation.” Mike would conclude, “They met every need and deadline, even when we gave them curveballs and one-off requests.”

As the exclusive provider of Endeca On-Demand, Thanx Media finds itself in the unique position of being able to offer world class search technology to companies that may not have the IT infrastructure or budget of a Fortune 500 company. “Our mission is to bring the technology downstream and make sure that the power of search and navigation can be offered through an affordable SaaS model. When we began working with Mike and the Cole-Parmer team they had a search rate of about ten percent amongst their customers. Now that we’ve stood up the Endeca technology and their team has relayed that to their customers, we fully expect to see that number jump by leaps and bounds,” says Paul Matker, CEO of Thanx Media.

With over 140 customers, Thanx Media continues to grow by offering the most robust and personalized CXM technology available in today’s market. As the Cole-Parmer team can attest, Thanx Media works hard to go above and beyond the call of duty and deliver the truly unexpected.

About Cole-Parmer
Since 1955, Cole-Parmer has been a leading global source of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies. We are proven experts in the fields of temperature measurement and control, electrochemistry, and fluid handling. Our products are sold throughout the world through company-owned customer channel outlets and a strong network of international dealers. In addition to our portfolio of industry-leading and private-label products, Cole-Parmer is renowned for offering exceptional service and technical support. For more information, visit