Thanx Media, a leading provider of integrated solutions for online retailers and media companies, and Magento, the global, ecommerce platform for growth, announced today a partnership to bring Endeca On-Demand search and merchandising capabilities to Magento merchants. The partnership is designed to help Magento merchants quickly and inexpensively incorporate Endeca’s advanced commerce search and merchandising capabilities into Magento storefronts – popular capabilities that enhance the customer experience and boost conversion rates. The companies announced the partnership following the successful deployment of the joint capabilities within multiple mutual-customer sites.

“Thanx Media’s Endeca expertise and offerings provided an invaluable means to expand the benefits of our Magento deployment and deliver a highly compelling shopping experience for our loyal customers.”

“This partnership reflects a commitment to giving Magento merchants increased flexibility to deploy customized solutions and to best integrate popular and proven eCommerce capabilities into their environments. It also introduces new avenues for Magento-powered merchants to better compete on what had previously been cost or resource prohibitive customer experience enhancements,” said Roy Rubin, CEO and Founder of Magento. “Search and search-related merchandising tools like Thanx Media’s Endeca On-Demand offer additional, effective ways for merchants to boost conversion rates and integrate reviews, ratings, and other compelling content into the overall shopping experience.”

Thanx Media’s Endeca On-Demand solution is a cost-effective, hosted version of the market leading Endeca Commerce Suite used by hundreds of the world’s top B2C and B2B retailers and distributors. A joint deployment of Magento and Thanx Media’s Endeca On-Demand at Zumiez, the action sports retailer, was highlighted in the January issue of Internet Retailer magazine. Plumbing, HVAC, and electrical distributor, Westside Wholesale, also recently implemented Thanx Media’s Endeca solutions on their online storefront powered by Magento’s eCommerce platform.

“The online channel is a critical component of our unified cross-channel customer experience. We need the flexibility to simply integrate and deploy the types of capabilities that give our customers quick access to our wealth of products,” said Allen Nazarian, vice president of eCommerce at Westside Wholesale. “Thanx Media’s Endeca expertise and offerings provided an invaluable means to expand the benefits of our Magento deployment and deliver a highly compelling shopping experience for our loyal customers.”

“Magento has fundamentally changed the eCommerce platform game by providing an open source alternative that is, in many ways, superior to high-priced packaged offerings, and by rapidly growing a fervent community of developers. It has really opened the door for broader innovation by merchants who had previously been priced out of the cutting edge of eCommerce,” said Paul Matker, CEO of Thanx Media. “Through this partnership, we’re focused on advancing this encouraging evolution – dramatically lowering the barriers to benefit from the cutting edge search and merchandising capabilities historically enjoyed by only the largest of eCommerce operations.”

About Magento

Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution. For more information about Magento, visit