Thanx Media, a leading e-commerce solutions company, recently utilized its Endeca On-Demand service to help client Mountain Equipment Co-Op (MEC), Canada’s leading retailer of outdoor clothing and equipment, revitalize its Web site to allow for improved searching, navigating and merchandising capabilities in both English and French Canadian.

Using the Endeca On-Demand solution, Thanx Media was able to integrate with MEC’s existing e-commerce software, thus upgrading its existing systems and eliminating the need for a total site redesign. Thanx Media’s custom implementation was configured to meet MEC’s unique requirements, including handling its educational articles and content, migrating its existing English/French Canadian thesaurus, and plans for a future e-commerce upgrade.

“Our approach to Mountain Equipment Co-Op’s requirements wasn’t about a cookie-cutter implementation,” stated Marcel Munoz, Vice President of Development for Thanx Media. “We made sure the Endeca platform worked well with their current system while considering both their immediate requirements and plans for upgrades.”

Munoz further explained, “Their site needed to introduce a new user experience and support two languages in only six weeks. We not only delivered the best site search technology, but also enabled dynamic merchandising for up-sells and cross-sells, and content spotlighting for related banner ads and landing page content, all within the short timeframe.”

“I am very impressed with the quality and speed of Thanx Media’s work,” said MEC’s e-commerce development manager Bob Hermanutz. “Everyone was very easy to work with, and their targeted search solutions and navigation features made it extremely simple to get our new site up and running.”

Currently, Thanx Media and MEC are focusing on executing on-going recommendations to maximize the benefits of the Endeca On-Demand platform.

About Mountain Equipment Co-Op
Mountain Equipment Co-Op is Canada’s leading retailer of outdoor clothing and equipment, providing quality products and services for self-propelled activities like hiking, climbing and skiing. Established in 1971, MEC has more than 2.7 million members throughout Canada and around the world.