Tag: marketing

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Elements of E-Commerce | Referral Marketing: Part 1

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. […]

Elements of E-Commerce | Affiliate Marketing Basics

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Affiliate Marketing? Affiliate marketing uses a third-party website (or other platform) to give buyers information about products and/or links to actually buy the product. Think a […]

Paid Digital Marketing Part II: Using Display Advertising

Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Banner ads, wallpaper ads (visuals that take over the whole webpage), pop-ups—you know, and maybe hate, all of these things. These are display advertisements and in this post […]

Influencer Marketing Part II: Influencer Marketing Technology

In Part I of our Influencer Marketing discussion, we outlined how to connect to your consumers through their existing relationships on social media or blogs. Harnessing the natural-feel of social media chatter is effective once you’ve found the right influencers connected to the right audience. In this Part II of our Influencer Marketing discussion, we’re […]

Email Re-Marketing: Conquering the Cart Abandonment Challenge

Eighty-eight percent (88%) of online consumers abandon items in shopping carts, according to research by Forrester. This mess of almost-shoppers results in $18 billion of lost revenue annually. How does a company even begin to wade through the chaos of all those abandoned carts and turn any into sales? By learning why shoppers abandon their […]