In Part I of our Influencer Marketing discussion, we outlined how to connect to your consumers through their existing relationships on social media or blogs. Harnessing the natural-feel of social media chatter is effective once you’ve found the right influencers connected to the right audience. In this Part II of our Influencer Marketing discussion, we’re going to look at how technology helps your find those best-fitting influencers.
How does E-Commerce Technology Support Influencer Marketing Campaigns?
There are a lot of options for technology that facilitates influencer marketing, and the right software will depend on your company’s needs. These are the keys that most of us will look for:
1. Find influencers – Are you looking for a broad reach or a niche audience? How do you find out who is connected to your key demographic? The right software will sort through potential influencers and allow you to search for the person who is best situated to spread your message.
2. Connect with potential partners – Once you’ve identified those people who can spread your message the way you want, use influencer marketing software to reach out. Keep your discussions organized for easier future tracking by using a single platform to identify and connect with influencers.
3. Engage and manage influencers – Influencer marketing software can keep your ongoing use of influencers organized. It can track which influencers have been engaged and when, and even allow you to pay influencers through the platform.
4. Track your progress and success – Use your software to measure the success of your campaigns. Keep track of likes and engagements, clicks and sales. Compare campaigns to decide what works best and what didn’t work at all.
Picking the Right Software
Since the needs of each company will vary, your business should identify your goals and then find the functionality that matches. Here are some considerations:
⋅ How large is the pool of influencers connected to the platform and how often are new influencers introduced into the pool?
⋅ Are influencers from a wide range of social media and blogs included so that you can run omni-channel campaigns?
⋅ How well can you sort through the influencer pool to find the right audience? Does the software keep track of the demographics you are most interested in?
⋅ What measures are most important for tracking the success of a campaign? Does the software gather the data you need?
Helping you find the best platform is part of what we do here at Thanx Media. We hope these posts have given you an idea of what you need. For more help finding and implementing the right software, get in touch.